Natura Amica Universe


The story of Natura Amica began in 1996, when Antonio and Maja Campagnoli gave life to their dream of a return to natural origins and processes, to create a better future for their children and their community. An adventure that starts from Piacenza, a town enclosed in those hills and countryside of Emilia Romagna where Maja and Stefano Antonio were born and raised.

A story of authentic colors and scents, of golden fields of corn and wheat, of rows of bright red tomatoes. This is how Natura Amica was born. A natural revolution, the revolution of Antonio and his passion for chemistry, from the awareness of a possible union between scientific knowledge and natural processes handed down from ancient traditions. Maja’s revolution too, because behind a great man there is always a great woman and her support.

Since that day in 1996, when Antonio decided to make a leap from teaching to entrepreneurship, they have never stopped looking for and experimenting with solutions and processes in which nature and progress can coexist. A conscious business vision that today offers products with only organic, organic, and sustainable ingredients.

Because dreams sometimes come true.

And Nature is always a friend.


Respect for the person and the environment are fundamental values that have always been part of the essence and philosophy of Natura Amica. Over time, the company’s values and commitment have never changed: to create and offer effective products with simple formulas and natural ingredients that can safeguard the planet and that are useful to all people who embrace a healthy lifestyle in harmony with Nature.

For this reason, all Natura Amica products do not contain any type of harmful chemistry, and none of the ingredients used are of animal origin or have been tested on animals.

The goal of Natura Amica has always been to help the present to build a better future, the biggest dream is to live in a greener, authentic world and in connection with Nature.

The company’s commitment is to improve itself every day and with its work to do something good for the community, keeping intact the enthusiasm of the beginning. The passion and creativity that distinguishes the entire Natura Amica team translate into being able to imagine a different future, where progress and respect for the environment can collaborate and grow together.



Living in a healthier, authentic world in connection with Nature is also our dream. We are simple and authentic people, who enthusiastically try to improve their work by doing something good for us and you. We love our commitment and imagine a different future, where progress and respect for the environment can collaborate and grow together. We use quality ingredients, strictly control and certify our products to offer you security and transparency, always. It is right for you, for us, and especially for Nature.

The strong focus on sustainability is visible not only in all formulations but also in bio-degradable packaging. Recently the brand new type of TNT – non-woven fabric – was discovered by Prof. Campagnoli, designed for packaging. After years of research and studies, in fact, the Natura Amica team has managed to replace the non-woven fabric with an innovative type of TNT, made of viscous fiber derived from cellulose (the wood of trees) and therefore totally natural. Even the inner part of the multipack packaging is made of paper with Aticelca certification, in this way the packaging becomes 100% recyclable.